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| Home | Active Mystery Shopper- Benefits |
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Active Mystery Shopper- Benefits
Active Mystery Shopper © is a combination of qualitative and quantitative observational research which provides a more in-depth view on how your customers are being treated on a one-to-one basis.
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Customer Service |
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Employee service standards |
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Measure level of helpfulness, how knowledgeable, courteous
and efficient your employees are |
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Focus on sales performance |
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Look at pricing |
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Compliance (saying the correct things, displaying merchandising,
stocking products) |
Benefits of Active Mystery Shopper Shopping Programme
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Over time, a continuous mystery shopping programme
can… |
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Monitor levels of service and performance over time |
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Monitor the effects of any improvement initiatives |
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Allow you to compare by outlet, department, team, region
etc., |
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Spot opportunities for improvements |
Which can be used to …
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Increase awareness amongst employees of good customer service and its importance fostering a more customer centric approach |
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Reward good service and increase overall quality of service to customers |
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Decrease customer churn |
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Ensure compliance |
The development of Active Mystery Shopper
©, our mystery shopping service has been mainly garnered
from experience on projects in the financial, banking and retail
areas and uses a technology based solution which allows for the
efficient undertaking of mystery shopping and production of results
and reports on-line.
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