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Active Mystery Shopper- Motor
After purchasing a house, the next biggest purchase is a car. Houses tend to bought on the criteria such as location, price, amenities etc.,
The choice of car can depends on price, running cost, reliability, safety, style, drive, handling and resale value and other attributes some of which can be encompassed by the brand.
Research has shown that some customers exhibit a level of loyalty towards the brand and even the dealership the car is purchased from. After a good experience it is not unusual for the customers to return for further purchases and avail of your other services.
| Customer loyalty and its implications are extremely important to dealers and manufacturers, customer service plays an important role in this, get it wrong and you loose a valued customer- perhaps for life! |
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